We’re excited to announce a collaboration with leading bookmaker Pusulabet, who joins us as our new title sponsor. From now on, we’ll be competing as 9INE Pusulabet.
The partnership is set for an initial six-month term, with a contract valued in the six-figure range and the possibility of extending the collaboration beyond that period.
This partnership opens up a wide range of opportunities, reaching far beyond just a name change. Together with Pusulabet, we’re launching joint activations on FACEIT, dedicated Twitch broadcasts, in-game Counter-Strike integrations, full digital campaigns, and much more. Fans can expect more content, more interaction and new ways to experience the game with us.
“Our partnership with Pusulabet allows us to take another big step forward,” says the 9INE Pusulabet CEO, Fredrik Belstad. “We share the same energy, ambition, and vision for the future of competitive gaming. This cooperation will bring real value not just to the organization, but most importantly, to our community.”
The new branding is already live across our social media channels and team apparel. You’ll see the full integration of Pusulabet throughout upcoming months.
More to come, stay tuned!